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Pumpkin Spice Alert
(PSA: It's a lifestyle, not a flavor.)
Welcome Home to Joy without Apology!
More than a Latte
No. We don't know the absolute origin of the magical ingredient now known as Pumpkin Spice.
All we know is - it changed the world.
And Pumpkin Spice Alert will too.
Because:
It's a quiet rebellion;
We sip boldly,
live honestly.
We don't wait for fall to feel joy.
This isn't a club...
It's a calling.
Meet Lucy!
She's queen of the memes and our Pumpkin Spice Ambassador (PSA) in Chief.
Formally known as Madame PSA, Lucy adores Pumpkin Spice and especially loves empowering people like you to embrace the important things in life so you can live bigger than you ever thought possible.
Lucy believes (and we agree) that you don't need other people's permission to pursue your priorities... because God gave you that permission when you were born. If living the dream means (or includes) loving Pumpkin Spice, then go for it.
Full Steam Ahead!
(little latte pun there)
PSA: Pumpkin Spice Always
Your official invitation to live what you love, without apology. 🧡☕
Join the secret society of joy-maximizers who don’t wait for permission, seasons, or anyone else’s approval. We’re not just talking about pumpkin spice. But also... we are.
Hey Love ❤️
I’m Lucy — your #1 pumpkin-spiced advocate.
I show up when you need a reminder that joy isn’t silly. That “too much” is just someone else’s limit... Sure, we will respect them but don't let it hold you back.
If you’ve ever smiled at a latte and felt the world frown back, I see you.
And if no one’s told you lately: there is nothing wrong with being happy.
PSA is where we gather to remember that. Where you don’t have to tone it down. Where we lift each other up. Where we cheer for every little thing that makes life feel good and wonderful.
Pumpkin Spice Alert (PSA) is not a coffee club.
It’s not a fad. It’s not just about lattes.
👉 PSA is a movement.
We believe joy shouldn’t be limited to 1 or 2 seasons.
We believe “too much” is actually just enough.
We believe people who chase their priorities change the world.
And if you are reading this thinking "these are my people"... Then I am officially inviting you to join our movement.
~ Lucy 🍂 (Madame PSA)
What You'll Get When You Join:
Lucy's PSA Vibes Playlist
🎵exclusive joy, in music formPumpkin Spice Affirmations
🌟(twice a month) warmth, encouragement, stories, and smilesFirst access to new/limited merch
☕ cozy gifts for yourself or a friend🧡 An open invitation to be part of our community: sharing wins, recipes, memes, and most of all - kindness!!
"Why Now?"
Because you’ve waited long enough to feel good about what you love.
Because the world needs more people walking cheerfully in truth.
Because sometimes, the most radical thing you can do... is enjoy your PSL in May and in September.
The earlier you join, the deeper the roots. And the sooner your inbox becomes a place of peace instead of pressure.
PSA is for you if:
You crave more joy and less fear
You’re tired of hiding enthusiasm to fit in
You light up when someone sees your enthusiasm and says “ditto!”
You want to live with color, connection, and calm confidence
~ A Final Word From Lucy ~
This isn’t about being seen. It’s about showing up.
There’s a difference between wanting to be accepted and deciding to be undeniable.
You already have the fire. PSA is just the spark that says: light it.
You don’t need cheerleaders, you need clarity.
You don’t need to be told you’re enough, just act like it.
So yeah, order the PSL in May.
Wear the hoodie in July.
Post the meme they won’t get.
Because you get it.
And when you lead with joy, others find their way.
Let’s build something louder than shame, deeper than trends.
Let’s make unapologetic joy normal again.
You’re not the exception.
You’re the example.
Let’s go.
Let's Walk Into Joy Together!
Drop your email.
Get the playlist.
Enjoy the vibes.
You don’t have to earn this, Friend.
It’s already yours.
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